{"id":34363,"date":"2025-10-21T15:31:05","date_gmt":"2025-10-21T08:31:05","guid":{"rendered":"https:\/\/lamsoon.co.th\/?p=34363"},"modified":"2025-10-21T21:57:08","modified_gmt":"2025-10-21T14:57:08","slug":"nice-nourish-with-sos-copy","status":"publish","type":"post","link":"https:\/\/lamsoon.co.th\/en\/nice-nourish-with-sos-copy\/","title":{"rendered":"\u201cCustomer Satisfaction Management Year 2024\u201d"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"34363\" class=\"elementor elementor-34363\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9a5f284 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9a5f284\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de8f2b3\" data-id=\"de8f2b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4d0c0f elementor-widget elementor-widget-template\" data-id=\"f4d0c0f\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"19944\" class=\"elementor elementor-19944\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-96ec853 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"96ec853\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-369fde4\" data-id=\"369fde4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1dd92a elementor-widget elementor-widget-image\" data-id=\"f1dd92a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"650\" src=\"https:\/\/lamsoon.co.th\/wp-content\/uploads\/2023\/01\/LINE_ALBUM_Banner-Website-Update-090122_230109_1.jpg\" class=\"attachment-full size-full wp-image-19950\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2325d6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2325d6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1d48e9\" data-id=\"d1d48e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77c5fac elementor-widget elementor-widget-image\" data-id=\"77c5fac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"660\" height=\"368\" src=\"https:\/\/lamsoon.co.th\/wp-content\/uploads\/\u0e1c\u0e25\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e19-eng.png\" class=\"attachment-large size-large wp-image-34522\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f59a83\" data-id=\"3f59a83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bea938e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"bea938e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u201cCustomer Satisfaction Management Year 2024\u201d<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3067e48 elementor-widget elementor-widget-text-editor\" data-id=\"3067e48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lam Soon <\/strong><strong>(Thailand)\u2014 Committed to Continuous Service Improvement for Customer Satisfaction<\/strong><\/p><p>At Lam Soon (Thailand) Public Company Limited, we recognize our customers as the true heart of our business. We are committed to enhancing product and service quality continuously to ensure the highest level of customer satisfaction.<br \/>Each year, Lam Soon conducts a Customer Satisfaction Survey to gather valuable insights, feedback, and expectations directly from our customers. These results serve as a foundation for improving our products, services, and overall customer experience \u2014 ensuring greater efficiency, responsiveness, and care in every aspect of our operations.<\/p><p>Lam Soon firmly believes that genuinely listening to our customers is the key to sustainable growth. This ongoing commitment drives us to deliver ever-improving value and to strengthen the trust and satisfaction of our customers throughout Thailand.<\/p><p>Based on the recent customer satisfaction survey, feedback indicated areas for improvement in price adjustment communication and delivery service.<\/p><p>As part of the Customer Satisfaction Improvement Plan, the company has therefore set a higher Service Level target for Logistics at 98%, compared to 95% in 2023. This reflects our continued commitment to enhancing service quality and ensuring timely, accurate, and efficient delivery to customers.<\/p><p>In the Sales Department, process improvements have been made to accelerate and streamline price information communication to business partners through the following initiatives:<strong>\u00a0<\/strong><\/p><ul><li><strong>\u2022\tDeveloped a<\/strong><strong> (<\/strong><strong>centralized price notification system<\/strong> to ensure all relevant teams and partners have real-time access to updated price information.<\/li><li><strong>\u2022\tEstablished clear communication timelines<\/strong> and implemented automated notifications via digital channels such as email and internal communication groups, ensuring partners receive timely updates.<\/li><li><strong>\u2022\tConducted sales and<\/strong> <strong>customer service<\/strong> training sessions to strengthen communication consistency, accuracy, and responsiveness to customer inquiries.<\/li><li><strong>\u2022\tIntegrated sales and logistics data systems<\/strong> to enable proactive delivery planning and improve on-time performance.<\/li><\/ul><p>These actions are expected to significantly enhance customer satisfaction \u2014 particularly in terms of pricing accuracy, responsiveness, and delivery reliability \u2014 reinforcing the company\u2019s commitment to continuous improvement in service excellence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b6f1970 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6f1970\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1d6d05\" data-id=\"d1d6d05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f94b5a5 elementor-share-buttons--align-justify elementor-grid-mobile-0 elementor-share-buttons-mobile--align-center elementor-share-buttons--shape-rounded elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"f94b5a5\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tShare\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1313eda\" data-id=\"1313eda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9fa5a6 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"d9fa5a6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201c\u0e25\u0e48\u0e33\u0e2a\u0e39\u0e07 (\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22)\u201d \u0e21\u0e38\u0e48\u0e07\u0e21\u0e31\u0e48\u0e19\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e36\u0e07\u0e1e\u0e2d\u0e43\u0e08\u0e2a\u0e39\u0e07\u0e2a\u0e38\u0e14\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32 \u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e25\u0e48\u0e33\u0e2a\u0e39\u0e07 (\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22) \u0e08\u0e33\u0e01\u0e31\u0e14 (\u0e21\u0e2b\u0e32\u0e0a\u0e19) \u0e15\u0e23\u0e30\u0e2b\u0e19\u0e31\u0e01\u0e16\u0e36\u0e07\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e43\u0e19\u0e10\u0e32\u0e19\u0e30\u0e2b\u0e31\u0e27\u0e43\u0e08\u0e2b\u0e25\u0e31\u0e01\u0e02\u0e2d\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e40\u0e23\u0e32\u0e08\u0e36\u0e07\u0e43\u0e2b\u0e49\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e01\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e22\u0e01\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e41\u0e25\u0e30\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e36\u0e07\u0e1e\u0e2d\u0e43\u0e08\u0e2a\u0e39\u0e07\u0e2a\u0e38\u0e14\u0e41\u0e01\u0e48\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e38\u0e01\u0e01\u0e25\u0e38\u0e48\u0e21\u0e43\u0e19\u0e17\u0e38\u0e01\u0e1b\u0e35 \u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17\u0e2f \u0e44\u0e14\u0e49\u0e14\u0e33\u0e40\u0e19\u0e34\u0e19\u0e01\u0e32\u0e23 \u201c\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e36\u0e07\u0e1e\u0e2d\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u201d 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\u0e1e\u0e1a\u0e27\u0e48\u0e32\u0e21\u0e35\u0e02\u0e49\u0e2d\u0e40\u0e2a\u0e19\u0e2d\u0e41\u0e19\u0e30\u0e43\u0e2b\u0e49\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17\u0e1b\u0e23\u0e31\u0e1a\u0e1b\u0e23\u0e38\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23 \u0e41\u0e08\u0e49\u0e07\u0e1b\u0e23\u0e31\u0e1a\u0e23\u0e32\u0e04\u0e32 \u0e41\u0e25\u0e30 \u0e01\u0e32\u0e23\u0e02\u0e19\u0e2a\u0e48\u0e07\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e01\u0e32\u0e23\u0e43\u0e2b\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e21\u0e35\u0e04\u0e27\u0e32\u0e21\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07 \u0e23\u0e27\u0e14\u0e40\u0e23\u0e47\u0e27 \u0e41\u0e25\u0e30\u0e40\u0e1b\u0e47\u0e19\u0e23\u0e30\u0e1a\u0e1a\u0e21\u0e32\u0e01\u0e22\u0e34\u0e48\u0e07\u0e02\u0e36\u0e49\u0e19 \u0e43\u0e19\u0e01\u0e32\u0e23\u0e14\u0e33\u0e40\u0e19\u0e34\u0e19\u0e07\u0e32\u0e19\u0e15\u0e32\u0e21\u0e41\u0e1c\u0e19\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e36\u0e07\u0e1e\u0e2d\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32 \u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17\u0e08\u0e36\u0e07\u0e44\u0e14\u0e49\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e2d\u0e31\u0e15\u0e23\u0e32\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e40\u0e23\u0e47\u0e08\u0e43\u0e19\u0e01\u0e32\u0e23\u0e43\u0e2b\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e02\u0e19\u0e2a\u0e48\u0e07\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32 (Service Level of Logistics) \u0e44\u0e27\u0e49\u0e17\u0e35\u0e48 98% \u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19\u0e08\u0e32\u0e01\u0e1b\u0e35 2567 \u0e0b\u0e36\u0e48\u0e07\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e44\u0e27\u0e49\u0e17\u0e35\u0e48 95% \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19\u0e04\u0e27\u0e32\u0e21\u0e21\u0e38\u0e48\u0e07\u0e21\u0e31\u0e48\u0e19\u0e43\u0e19\u0e01\u0e32\u0e23\u0e22\u0e01\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e01\u0e32\u0e23\u0e43\u0e2b\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e14\u0e49\u0e32\u0e19\u0e42\u0e25\u0e08\u0e34\u0e2a\u0e15\u0e34\u0e01\u0e2a\u0e4c\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07 \u0e43\u0e19\u0e2a\u0e48\u0e27\u0e19\u0e02\u0e2d\u0e07\u0e07\u0e32\u0e19\u0e1d\u0e48\u0e32\u0e22\u0e02\u0e32\u0e22 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