Lam Soon (Thailand)— Committed to Continuous Service Improvement for Customer Satisfaction

At Lam Soon (Thailand) Public Company Limited, we recognize our customers as the true heart of our business. We are committed to enhancing product and service quality continuously to ensure the highest level of customer satisfaction.
Each year, Lam Soon conducts a Customer Satisfaction Survey to gather valuable insights, feedback, and expectations directly from our customers. These results serve as a foundation for improving our products, services, and overall customer experience — ensuring greater efficiency, responsiveness, and care in every aspect of our operations.

Lam Soon firmly believes that genuinely listening to our customers is the key to sustainable growth. This ongoing commitment drives us to deliver ever-improving value and to strengthen the trust and satisfaction of our customers throughout Thailand.

Based on the recent customer satisfaction survey, feedback indicated areas for improvement in price adjustment communication and delivery service.

As part of the Customer Satisfaction Improvement Plan, the company has therefore set a higher Service Level target for Logistics at 98%, compared to 95% in 2023. This reflects our continued commitment to enhancing service quality and ensuring timely, accurate, and efficient delivery to customers.

In the Sales Department, process improvements have been made to accelerate and streamline price information communication to business partners through the following initiatives: 

• • Developed a (centralized price notification system to ensure all relevant teams and partners have real-time access to updated price information.
• • Established clear communication timelines and implemented automated notifications via digital channels such as email and internal communication groups, ensuring partners receive timely updates.
• • Conducted sales and customer service training sessions to strengthen communication consistency, accuracy, and responsiveness to customer inquiries.
• • Integrated sales and logistics data systems to enable proactive delivery planning and improve on-time performance.

These actions are expected to significantly enhance customer satisfaction — particularly in terms of pricing accuracy, responsiveness, and delivery reliability — reinforcing the company’s commitment to continuous improvement in service excellence.